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Our Roots
Our founder's journey started in the fast-paced world of management consulting and e-commerce. With a passion for data-driven decision-making, they spent years helping Fortune 500 companies and industry giants navigate the complexities of pricing strategies. This experience revealed a common challenge: the need for real world data and precise testing to create optimal pricing strategies.
The Spark
While working with diverse clients across various industries, a critical insight emerged: the existing methods used to set pricing were outdated for the unique capabilities of e-commerce platforms, particularly Shopify stores. The lack of a robust, user-friendly A/B price testing solution integrated seamlessly with Shopify Plus became a glaring gap in the market.
Building the Solution
Determined to fill this gap, our founders assembled a team of top-tier developers, data scientists, and e-commerce experts. Drawing on decades of consulting experience and deep industry knowledge, we embarked on a mission to create an A/B testing platform tailored specifically for Shopify Plus. Our goal was to empower store owners and marketers with a powerful, intuitive tool to optimize their pricing strategies and drive revenue growth.
Our Platform
Today, our platform stands as a testament to innovation and dedication. It combines advanced statistical algorithms with an easy-to-use interface, allowing Shopify Plus users to effortlessly test and optimize pricing for their entire online store. Our platform provides actionable insights and real-time results, enabling businesses to make data-driven decisions with confidence.
Leadership
Experienced working with dozens of multi-billion dollar brands.
